Creative Direction
and Design:
-Geraldine Toh
Client:
-Personal Project
An Apple Keeping The Doctor Away
With the virus ongoing, its perhaps time to consider healthier alternative food to stay fit during such periods. Decided to the play with the idea of ‘An apple a day will keep the doctor away.’ Which in this case, the apple is taking things alittle too extreme. Dangerously Exaggerated was a side project to create satire humor with daily observations of ongoing matters.
Scope:
– Web Campaign
– Illustration Campaign
– Merchandise Campaign
Typography and Colors Exploration
Here is a quick exploration of the fonts and colors used for the illustration designs.
Complimentary and primary colors were chosen to create a vibrant yet quirky story, along with Futura PT to balance the tone.
