World Ocean Fest
In 2018, S.E.A.A proudly took part in World Oceans Day.
It is a day to inform the public of the impact of human actions on the ocean, develop a worldwide movement of citizens for the ocean, and mobilize and unite the world’s population on a project for the sustainable management of the world’s oceans.
With the theme being: “Clean our Ocean!”
The message emphasizes on preventing plastic pollution and encouraging solutions for a healthy ocean. The project was to recreate an family friendly and vibrant atmosphere.
Art Direction and Designer:
– Merchandise Design
– Advertisement Campaign
– Illustration Design
– S.E.A Aquarium
– Resort World Sentosa
To match the theme, blue was the primary color.
Geometric shapes were merged into the creatures to remind us how beautiful the ocean is, and anti-pollution efforts are necessary to maintain the health of our underwater ecosystem.
To make the design stand out, a combination of saturated primary and complementary colors were used to have a sense of cohesion and dynamic flow.
Tote Bag Design
Tote bags were given to remind folks the message of protecting our environment, especially our ocean ecosystem.
Still Need More Evidence?
Various designs were developed and it came down to 4 different designs.
The final design chosen based on a grim approach to showcase the reality of over fishing and water pollution that harms the ocean’s creatures.
Using orange to symbolism items that were once comforts to us- that became deadly poison for the creatures, contrasted by saturated blue water.
Similarly, the design was meant to be part of the scientific forensic exhibition in the S.E.A aquarium then. Hence a crime scene concept was adopted to unify the atmosphere.